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Saturday, June 15
 

8:30am EDT

Breakfast -- sponsored by Appcues
Saturday June 15, 2019 8:30am - 10:30am EDT
2nd Floor Atrium
  0 - General

8:30am EDT

Breakfast -- sponsored by Appcues
Saturday June 15, 2019 8:30am - 10:30am EDT
Room 2-078
  0 - General

8:30am EDT

Career Fair - Morning
Saturday June 15, 2019 8:30am - 10:30am EDT
Room 3-094
  0 - General

8:30am EDT

Sponsor Exhibits
Stop by and learn more about the world-class products and services offered by our sponsors.  And be sure to thank them for supporting ProductCamp!

Platinum Sponsors
  • BPMA
  • Revulytics
  • UserVoice
  • Proficientz
  • Sirius Decisions
  • 280Group
  • Interactions
  • Appcues
  • Pendo
  • Pragmatic Institute
  • GrokSpark

Gold Sponsor
  • Exago


Saturday June 15, 2019 8:30am - 3:45pm EDT
Atrium

9:00am EDT

000 - Schedule Update as of June 2 at 5:30 pm
Hi everyone!

This is the unconfirmed schedule as of June 2 at 5:30 pm.

WOW! We have an amazing set of sessions this covering the most important topics in product management and product marketing! Thanks again to everyone who submitted a session and thanks to everyone who voted for sessions last week.

THE SCHEDULE WILL CHANGE
We expect that most sessions will take place as planned and scheduled BUT we have just published this and are now obtaining confirmation from each speaker to make sure they can still lead sessions. Every year some speakers need to drop out due to unforeseen circumstances - which is why we ask them to confirm.

We expect to make minor changes through this week and that the schedule will be mostly finalized by Friday June 8. Please plan on checking the schedule on the day of the event to make sure you have the correct time and room.

SPEAKER LIST
The speaker list contains speakers whose sessions have been accepted, not accepted or are alternates. As a result, you may see a speaker listed WITHOUT an attached session. We are keeping these speaker profiles on the site in case someone else cancels and that speaker is able to present.

IF YOU PROPOSED A SESSION
Thanks to everyone who proposed a session. Once again, competition was fierce and we were not able to accept all sessions. Everyone who proposed a session will receive an email no later than June 3 so you know if your session(s) were accepted or not and if they have been shortlisted as alternates in case of a cancelation.

If your session is listed, it has been accepted. If it is not listed, it is either an alternate or was not accepted due to an insufficient number of votes. Thank you for proposing a session!


Saturday June 15, 2019 9:00am - 10:00am EDT
TBA

9:15am EDT

10:00am EDT

10:45am EDT

112 - Practical magic: how we talk to users weekly
Everyone knows being close to the customer is key. But it’s hard to do in practice! Let’s talk tactics for sourcing, managing, and collecting feedback from users on a daily basis.

Speakers
JV

Jeff Vincent

Jeff is a senior product manager at Appcues. When not pondering product strategy, operations, and the finer points of user experience, he obsesses over interior design and struggled to make a decision about what’s for dinner. He’s probably hungry.


Saturday June 15, 2019 10:45am - 11:30am EDT
Room 3-092
  1 - Product Discovery

10:45am EDT

127 - Maybe We Should Be Problem Managers
In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduced a simple tool that you can use in your organization to clarify the roles of product management and others.
Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Speakers
avatar for Steve Johnson

Steve Johnson

VP, Products, Pragmatic Institute
Steve Johnson is a recognized thought-leader on product-led, data-informed methods.


Saturday June 15, 2019 10:45am - 11:30am EDT
Room 3-098

10:45am EDT

106 - How can ANYONE do UX Research?
As product professionals, we all know that user-focused research is a critical step in building and shipping a successful product that meets our users' needs. Unfortunately, conducting effective user research requires time, knowledge, and resources that very few of us possess. Right?..
In this presentation, we are here to guide you through three effective user research techniques that can be done by almost anyone on almost any budget. Instead of focusing on fancy usability labs (though those are nice, aren't they?..) or doctoral-level statistical analyses, our speakers will focus on approachable and effective user research techniques that are adaptable to a variety of settings. By the end of the session, you will have the tools and techniques you need to start simple and effective user research for your product.

Speakers
SB

Stephanie Bach

Stephanie is an accomplished User Experience professional with over 16 years of business and consulting experience, including internet strategy and content management, user experience strategy and research, as well as client and project management. She has a Master's degree in Communication... Read More →
JL

Jeanine Ledoux

Jeanine is a User Experience professional with a background in biochemistry and a Master's Degree in Clinical Nutrition. After working for several years as a clinical healthcare provider, she shifted gears into digital strategy and design, where she could represent patients and providers... Read More →
VS

Vasundhara Sridharan

Vasundhara is an experimental psychologist with both a Master's Degree and a Ph.D. in psychology. She specializes in applying psychological principles of behavior change and practical experience with mixed-methods research to developing Mhealth technologies. She is passionate about... Read More →


Saturday June 15, 2019 10:45am - 11:30am EDT
Room 3-086

10:45am EDT

110 - Product Manager and Product Owner Actions for Successful Scrum
Product people (Product Owners and Product Managers) are often unaware of specific actions they can take to be proactive and collaborative both before and during Scrum activities. Combining these simple actions with strong product leadership creates an effective partnership with your product development team and generates great product outcomes.

We’ll use a two-part learning game as a forum to review the Scrum events and then explore what product people can do to contribute to successful product development using Scrum.

Speakers
avatar for Ellen Gottesdiener

Ellen Gottesdiener

Product Coach, EBG Consulting, Inc.
Ellen is a Product Coach and CEO of EBG Consulting focused on helping product and development communities produce valuable outcomes through product agility. Ellen is known in the agile community as an instigator and innovator for collaborative practices for agile product discovery... Read More →


Saturday June 15, 2019 10:45am - 11:30am EDT
Room 3-097

10:45am EDT

116 - Journey Mapping 101
What journey mapping is and how to integrate it into your product management practices.

Speakers
avatar for J.J. Toothman

J.J. Toothman

Lone Rock Point
J.J. Toothman is 15 plus year veteran of Web and digital interactive spaces, including Program, Product, and Project Management roles, in addition to Web and mobile application development backgrounds.Since 2011, he has been consulting with NASA, leading the development and ongoing... Read More →


Saturday June 15, 2019 10:45am - 11:30am EDT
Room 3-089

10:45am EDT

117 - Visualizing Users’ Journeys Through Your Application: Expect the Unexpected
Path analytics gives product teams an interactive visualization of the journeys users take through your application. This advanced, interactive User Flow report provides your product teams with deep insight into how users engage with your application UI and features.

Speakers
DB

Daniel Barrett

Daniel is a Customer Success Engineer
avatar for Jeremy McGuire

Jeremy McGuire

Director Digital Marketing, Revulytics
Jeremy McGuire is a Director of Digital Marketing


Saturday June 15, 2019 10:45am - 11:30am EDT
Room 3-100

10:45am EDT

163 - Customer Centric Product Management - How To Be Awesome
Every product management organization wants to be customer-centric - but how customer-centric are you really, and how do you really excel at customer-centricity? In this session, we'll start by helping you score your own approach to product management against leaders in customer-centricity. Then we'll teach you about a variety of clever, battle-tested, and often low cost strategies that are used by winning companies to bring the customer deeply and continuously into the product development process. Drawing on learning from companies like Bose, Samsung, Uber and others, we'll give you ideas and an approach that you can adopt in your own company, whether you're an army of one without a penny to spare, or a global mega-firm with cash to burn. You'll learn about about common pitfalls and traps - like focusing on the solution instead of the customer's problem - and how to avoid them. You'll learn about customer empathy and how to create it. And how to get your colleagues - in sales, engineering, and across the organization - to be part of a more customer-centric approach to product management.

Speakers
MS

Mitch Solomon

Mitch started his career as a product manager at Motorola for advanced online gaming technologies, and went on to become a leader in the field of market research as the CEO of VDC Research (www.vdcresearch.com) and ThirdSlice Research. He has worked closely with leading B2B tech companies... Read More →


Saturday June 15, 2019 10:45am - 11:30am EDT
Room 2-078

10:45am EDT

124 - The survey’s in: B2B buyers don’t trust what we say about our products. Let’s change that.
Vendor websites and collateral are among the highest used materials during a buying cycle, but they’re also the least trusted according to a recent survey of B2B buyers conducted by TrustRadius. In other words, buyers aren’t buying our BS messaging (even when it’s not BS to us).

But the data also shows this isn’t true of all vendors nor everything vendors provide:
- Vendors who were more open, honest, and authentic were more trusted and influential
- Buyers trust their own eyes with all vendors through demos, free trials, and their own prior experience with the product

In this session, I’ll present specific ways we can be more open and authentic in our messaging and discuss how we can provide more product proof on our websites and in our collateral to help buyers trust what we say about our products.

Speakers
avatar for Tim Hinds

Tim Hinds

Head of Product & Marketing, GrokSpark
Tim Hinds is the Head of Product & Marketing at GrokSpark and writes about B2B tech product marketing on the https://productmarketing.management blog. He has spent the past 9 years working in product marketing for technical audiences at high growth B2B software companies and has overseen... Read More →


Saturday June 15, 2019 10:45am - 11:30am EDT
Room 3-094

10:45am EDT

176 - How Jobs To Be Done Theory Can Help Your Products Succeed
Most products fail to meet expectations. Sometimes, there is poor product-market fit. In other cases, the product features miss the mark. This does not have to be the case.

The Jobs to Be Done (JTBD) provides a framework to increase the chances that your product will succeed. JTBD enables you to make better decisions about your products by providing a deep understanding of what customers want to achieve. In other words, what jobs they need to get done.

In this session we will:
• Introduce the Jobs to Be Done theory
• Apply this theory to your product and services
• Highlight a case study of how one company used the theory to transform its
business
• Discuss approaches for successful application of the JTBD theory

Speakers
NB

Neil Baron

Neil Baron is an internationally recognized expert on Product Marketing and Commercialization best practices. He runs the consulting firm Baron Strategic Partners. He has helped companies such as Experian, Dyn, Eagle Investment Systems, LoJack and other B2B organizations accelerate... Read More →


Saturday June 15, 2019 10:45am - 11:30am EDT
Room 2-048

10:45am EDT

111 - But first, data
Are you building the right products? Who is your audience? What are your goals? Are you making the right decision? Where should you focus your time and teams energy?

As product managers, we have to make a lot of decisions in order to build successful products and that is no easy task. Intuition and vision alone won’t get us to where we need to be. This presentation is for anyone interested in best practices, tips and tricks for using data to continuously build a successful e-commerce experience that customers love.

Speakers
VR

Vanessa Roche

Associate Director of Digital Product, EF Education First
I’m an Associate Director of Digital Product with a data driven approach to improving the customer experience and maximizing company success. I have 8+ years in web strategy, analytics, digital marketing, AB testing and in scrum and agile practices.


Saturday June 15, 2019 10:45am - 11:30am EDT
Room 3-087

10:45am EDT

183 - How to Select and Win with New Product Features
Many product teams – especially those working on software-as-a-service offerings – spend much of their time and energy enhancing existing products. However, features often fail to meet their expected commercial goals, resulting in wasted resources and lost opportunities. During this session, we will review an approach for selecting enhancements as well as optimizing customer engagement to ensure the value of enhancements are fully realized post-launch

Speakers
LS

Lisa Singer

Senior Research Director, Sirius Decisions
Lisa Singer is a Senior Research Director at SiriusDecisions, which provides best practice research for b-to-b product, marketing and sales leaders. Lisa Singer has over 20 years in product management and marketing having driven global software and equipment businesses, small and... Read More →


Saturday June 15, 2019 10:45am - 11:30am EDT
Room 3-076

10:45am EDT

158 - Product Management for an Enterprise-grade Platform
I'll cover two aspects here: what is different about product management for a platform versus a product, especially when that platform is for large companies/enterprises. This session would be useful for PMs who have worked only on products and in small companies/start-ups.
It will cover following issues: How the complexities of an enterprise platform impact everything that the PM does? Who are the stakeholders for a platform PM? How to navigate a large organization to find the right people/stakeholders? What care must be taken while coming up with platform requirements? How to ensure that you do not break existing functionality? How to ensure you end up delivering the value you promised at the beginning?

Speakers
avatar for Chetan Chaudhari

Chetan Chaudhari

Senior Product Manager, Pegasystems
Chetan is an innovative product manager with proven track record of stellar growth. He has around 15 years product management experience. He was the co-founder and CEO of a start-up which counted Amazon as a customer. He has worked in multiple domains including enterprise software... Read More →


Saturday June 15, 2019 10:45am - 11:30am EDT
Room 3-101

10:45am EDT

123 - Reverse Engineering Your Manager
Managers. We can love them. We can feel like screaming at them. But we can never ignore them.

Your manager’s actions can dramatically help or hinder your product success, determine your job satisfaction or happiness, and affect your career growth. And since you don’t usually pick your manager, it can seem like the “luck of the draw” if you’ll get a boss that supports you or slows you down.

But don’t worry! - you are not powerless in this relationship. If you can understand the system behind your manager’s thoughts and actions, you can take active steps to get your manager as an ally, a coach, and a partner in your success. EVEN IF YOUR MANAGER IS NOT A “GOOD MANAGER”!

Shobhit and Will have had more managers than they can remember, ranging from newbies to seasoned hands to CEOs, and they have learned techniques over the years to be successful in the wide range of manager circumstances that PMs may encounter.

Come to this presentation and learn how to:

* Understand and classify your manager’s product and people management skills
* Reverse engineer your manager to understand what motivates them and how they think of themselves
* Game plan winning moves to make you and your manager successful

Plus you’ll walk away with our “Reverse Engineer Your Manager Worksheet” to put your learnings into action!

Speakers
SC

Shobhit Chugh

Product Manager, Google
Shobhit Chugh is passionate about building amazing technology products, learning and teaching. In his day job, he serves as the Product Manager at Google for Crashlytics, which is used by most mobile apps to track and fix crashes. Shobhit loves to learn, and believes the best way... Read More →
avatar for Will Eisner

Will Eisner

Will Eisner has been building products for more than 20 years (!) and is currently a product director on TripAdvisor’s Hotels team, which serves more than 400+ million visitors per month. Will’s personal goal as a product lead is to mirror the best managers and mentors he had... Read More →


Saturday June 15, 2019 10:45am - 11:30am EDT
Room 2-150

11:45am EDT

102 - The Hard Thing about User Research
When’s the last time you spoke with a customer, not to help the sales team on a pitch or troubleshoot an issue, but for pure research purposes? One of the hardest things about user research can be designing and maintaining a cycle of user research activities that work for you and your product. Join this interactive session to jumpstart your user research efforts and share ways to overcome common obstacles.

Speakers
avatar for Emera Trujillo

Emera Trujillo

Senior Product Manager, MediaMath
With over a decade in product roles across the digital media landscape, I'm a pinch hitter in an industry that often finds itself in a pinch. I love figuring out ways to make technology work for marketers and their customers.


Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 3-076

11:45am EDT

114 - Business Requirements – The Problem is the Problem!
When your business requirements start with a customer problem, your odds of missing the mark go way up. Join me for a fun game show style session where I’ll give you a real-world customer problem and you guess the customer’s business goal. You’ll see how the conversation completely changes and learn an easier approach for writing business requirements.

Speakers
avatar for John Mansour

John Mansour

Managing Partner, Proficientz
John Mansour is the founder and managing partner of Proficientz, Inc., a training firm founded in 2001 that specializes in Product Management, Product Marketing and Sales Enablement for B2B and B2B2C organizations. John has worked with organizations that span high technology, business... Read More →


Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 3-092

11:45am EDT

170 - Using the Product Canvas to Define Your Product
There is often a diversity of answers to the question: “What is Your Product?” Not agreeing on the answer has broad implications for product strategy, internal organizational design, and ongoing operations. Whether you are faced with this challenge or want to take a step back to improve your product management practices, the first step is to define your product. That’s where the Product Canvas comes in.

The Product Canvas is a tool used to align product managers, product owners, product development teams, and associated organizations with a shared understanding of their product. You use it to feed your product strategy and tactics. You also use it to onboard new people, set content for product planning and discovery, product roadmapping and backlog management, and as a tool to shift toward becoming a product-focused and customer-centric organization.

Using a tips handout that guides you through the blocks on the canvas, you experience how the Product Canvas surfaces essential questions about your product and why the collaborative process used to create and maintain the Product Canvas is its most valuable benefit.

Speakers
avatar for Ellen Gottesdiener

Ellen Gottesdiener

Product Coach, EBG Consulting, Inc.
Ellen is a Product Coach and CEO of EBG Consulting focused on helping product and development communities produce valuable outcomes through product agility. Ellen is known in the agile community as an instigator and innovator for collaborative practices for agile product discovery... Read More →


Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 3-097

11:45am EDT

148 - Building Internal Products for Enterprises
At Wayfair, and many other large enterprises, the internal products and tools needed to operate successfully at scale require the support of a combined business, product, and engineering team. This session will discuss the nuances and challenges of building products for internally facing users.

Speakers
AM

Andrew Mallen

Andrew is and experienced product management professional with a demonstrated history of working in the education, marketing, and competitive intelligence industries. Most recently, Andrew joined Wayfair to lead up the build out of its competitive intelligence capabilities.


Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 3-101

11:45am EDT

151 - OKRs for Product Teams
Objectives and Key Results (OKRs) are a worldwide phenomenon, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. They are particularly suited to driving the alignment necessary for a high-performing cross-functional product team. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation.

How do the best-performing product cultures use OKRs? Topics we will cover:
- How to set annual OKRs and break them down quarterly
- How to determine the right level of ambition for your organization
- How OKRs drive your product roadmap (and vice versa)
- How to map OKRs to people and teams
- How to make OKRs visible across your organization
- How to monitor and report on OKRs
- How to adjust OKRs when things don’t go as planned
- How to get buy-in on OKRs from your stakeholders

We’ll cover the most common what-if scenarios teams experience (or fear):
- What if we can’t measure the most important things?
- What if we miss our targets?
- What if our direction changes mid-year?

And we’ll talk about the pitfalls with OKRs and how to avoid them:
- How to avoid OKRs becoming “shelfware”
How to prevent gaming and unethical behavior

Speakers
avatar for Bruce McCarthy

Bruce McCarthy

Founder, Product Culture
Bruce McCarthy is a serial entrepreneur, author, organizer, and speaker at product, UX, and innovation events around the world. He helps growing organizations achieve their product visions through workshops, mentoring, and team coaching. Bruce's co-wrote Product Roadmapping Relaunched... Read More →


Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 2-150

11:45am EDT

178 - Design Discovery Workshops (on a budget)!
Discovery is the foundational element of the design process and can make or break a successful product. No matter your role or industry, a Design Discovery Workshop can be a fun and effective way to kickoff your project and start defining your product. In this interactive session, we will discuss the ways in which we typically run a Design Discovery Workshop, even when restricted by time and budget constraints. Come learn about conducting key discovery activities, successfully facilitating workshop sessions, and generating the unique ideas you need to get started on your project!

Speakers
SB

Stephanie Bach

Stephanie is an accomplished User Experience professional with over 16 years of business and consulting experience, including internet strategy and content management, user experience strategy and research, as well as client and project management. She has a Master's degree in Communication... Read More →
JL

Jeanine Ledoux

Jeanine is a User Experience professional with a background in biochemistry and a Master's Degree in Clinical Nutrition. After working for several years as a clinical healthcare provider, she shifted gears into digital strategy and design, where she could represent patients and providers... Read More →
VS

Vasundhara Sridharan

Vasundhara is an experimental psychologist with both a Master's Degree and a Ph.D. in psychology. She specializes in applying psychological principles of behavior change and practical experience with mixed-methods research to developing Mhealth technologies. She is passionate about... Read More →


Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 3-086

11:45am EDT

174 - True story: How to use customer stories to differentiate, sell “the unsellable product,” and get acquired for $357 Million
It was supposed to be a promotion, but it didn’t feel that way.

“This NLP / AI product is our future. We’ve invested $10 million but can’t sell it. Figure out what’s wrong, fix it, and sell a lot. This year. Good luck.”

Gulp!

And with that I was in charge of a product I barely understood, in a market I barely knew, with a timeline that seemed impossible.

Despite that, and many other obstacles, within 1 year we turned the product around, generated marquis clients like the Mayo Clinic, and harnessed that momentum to help sell the company for $357 million.

How did we do that? And do the same for 3 other companies? Come enjoy the tales, and walk away with practical tools and advice YOU can use to do the same.

Speakers
SR

Steve Rankel

Steve Rankel is a customer voice expert, gifted at capturing and using customer stories to sell even “the unsellable.”


Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 2-048

11:45am EDT

105 - Advanced A-B Testing
You might have run a few A-B tests, or maybe you've run 100's. But how do you know you're making the right decisions from those tests? Are there questions you aren't considering? How should you analyze the your testing or project portfolio? Are there errors you may be making, but you don't even know it?

By the end of this session, you'll have 5 actionable takeaways to help you make better decisions as a Product Manager, as well as an organization.

Speakers
avatar for Anthony Rindone

Anthony Rindone

Director, A-B Testing & Optimization, EnergySage
When not overly-caffeinated and talking product strategy, I am an active yogi, snowboarder, and surfer. Also a cheesecake enthusiast.


Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 3-089

11:45am EDT

119 - A Lifecycle for Microservices
While a cloud microservice can be small, building a large-scale service with microservice architecture can create a huge mess. Over two years, Bose went from zero to millions of connected devices and users by building a completely new IoT architecture that proved to be highly resilient in operation and highly productive for its developers. This was achieved through a combination of cultural precepts, layered architecture, hiring practices, rigorous operations, and defining a new lifecycle for microservices. This talk with touch on all of these interrelated subjects, and focus on the SDLC for microservices and the broader implications for building product in the cloud for consumer scale and security.

Speakers
DA

David Asher

David Asher is an engineering manager at Bose, where he started and directed the build-out of an IoT platform supporting millions of consumer audio devices. In his prior position as VP Product for mobile startup ViziApps, he helped to build a low-code mobile app design platform, and... Read More →


Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 3-098

11:45am EDT

126 - Connecting Product Decisions to Revenue
We're seeing a major resurgence of Growth teams at companies big and small. This shift has influenced teams to be more metrics- and experimentation-driven, and product is no exception.

We'll discuss the processes and tools modern product leaders use to measure and prove the business impact of their decisions.

Speakers
avatar for Jonathan Kim

Jonathan Kim

Co-founder, Appcues
Jonathan is the co-founder and Chief Product Officer of Appcues, the most trusted product-led growth platform behind more than 1,000 of today's fastest-growing software products. Prior to Appcues, Jonathan worked at HubSpot and Performable, where he learned to make products customers... Read More →


Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 3-094

11:45am EDT

164 - Opportunity Scoring for new product ideas
Every business has more ideas than resources. Business leaders and product managers can use opportunity scoring to identify which ideas should be fast-tracked and which should wait til later. Before you write a business case, determine a quick value assessment using PRIME+SCORE.

Speakers
avatar for Steve Johnson

Steve Johnson

VP, Products, Pragmatic Institute
Steve Johnson is a recognized thought-leader on product-led, data-informed methods.


Saturday June 15, 2019 11:45am - 12:30pm EDT
Room L-030

11:45am EDT

138 - Secrets to succeeding in Product Management interviews
Product Management interviews can throw a lot of curveballs. The interview process differs from company to company. In this session, I will share what works in interviews based on 14 Product Management offers I have received from different companies.

Speakers
avatar for Mahesh Chayel

Mahesh Chayel

Senior Product Manager, TripAdvisor
Mahesh Chayel currently builds the most exciting products in the hotels business at TripAdvisor. Previously, he was the Product Manager for the Silk browser on Kindle Fire devices at Amazon, and before that the co-founder and Chief Product Officer of Sportxa.com. Mahesh has spent... Read More →


Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 3-100

11:45am EDT

145 - Why Product Managers Need to be More Vulnerable
Brene Brown’s lessons on vulnerability have taken the world by storm. In this session, we’ll cover how a practice of vulnerability can sharpen your PM skills. With a mixture of guided exercises and lessons, we’ll become a little bit more vulnerable together including:
- Give yourself the space to be wrong or not know
- Give yourself the space to cultivate empathy and compassion, especially for your users
- Learn to listen for uncomfortableness to find nuggets of wisdom
- Exhibit vulnerability to others to help create a culture of innovation
- Fight through those moments where you feel vulnerability is not a choice

Speakers
CH

Cathy Huang

Cathy is a Product Leader with a background in Ed Tech and Multisided Platforms, currently at Applause. With a keen interest in behavioral science, leadership training, and public speaking, she brings a wealth of professional development content and experiential learning.
avatar for Di Ye

Di Ye

Career and Leadership Coach, Zhennovate
Di is a professional career and leadership coach at Zhennovate, a digital learning platform that democratizes executive coaching to scale social and emotional learning for modern workforce. A former PM from Microsoft and an experiential learning specialist, she brings a rich blend... Read More →


Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 3-087

11:45am EDT

152 - Confident Communication
So, you learned how to code, and you have honed your roadmapping and negotiation techniques. Why are you not getting promoted? If you feel that your communication skills or lack of confidence might hold you back at work, this session is for you. Learn tips and tricks from a former introvert turned public speaker and instructor about how to grow your confidence, communicate with poise, and talk yourself into or out of most anything.

Speakers
avatar for Charis Loveland

Charis Loveland

Co-Founder, ML Assist
Charis Loveland has a decade and a half of experience in artificial intelligence, big data, new product introduction, file and hardware storage, and software development. She works as a product manager at Mozilla, co-founded a start-up in the machine learning space, works as an instructor... Read More →



Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 3-083

12:30pm EDT

Lunch
Saturday June 15, 2019 12:30pm - 1:45pm EDT
Porter Cafe
  0 - General

12:30pm EDT

Lunch
Saturday June 15, 2019 12:30pm - 1:45pm EDT
2nd Floor Atrium
  0 - General

12:30pm EDT

Lunch
Saturday June 15, 2019 12:30pm - 1:45pm EDT
Room 2-078
  0 - General

12:45pm EDT

Career Fair - Lunchtime
Saturday June 15, 2019 12:45pm - 1:45pm EDT
Room 3-094
  0 - General

1:00pm EDT

801 - B2C and B2B Retail, e-Commerce, Products, and Services: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role or interest! The session will be led by a facilitator or attendee.

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 1:00 pm to 1:45 pm.

Read the discussion guide here:
http://productcampboston.org/2019-website/2019-sessions/2019-birds-of-a-feather-session-leader-information/

Saturday June 15, 2019 1:00pm - 1:45pm EDT
Room 3-097

1:00pm EDT

803 - Education & Non-Profit: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role or interest! The session will be led by a facilitator or attendee.

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 1:00 pm to 1:45 pm.

Read the discussion guide here:
http://productcampboston.org/2019-website/2019-sessions/2019-birds-of-a-feather-session-leader-information/

Speakers
CH

Cathy Huang

Cathy is a Product Leader with a background in Ed Tech and Multisided Platforms, currently at Applause. With a keen interest in behavioral science, leadership training, and public speaking, she brings a wealth of professional development content and experiential learning.


Saturday June 15, 2019 1:00pm - 1:45pm EDT
Room 3-083

1:00pm EDT

804 - Healthcare Software & Services and Medical Devices: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role or interest! The session will be led by a facilitator or attendee.

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 1:00 pm to 1:45 pm.

Read the discussion guide here:
http://productcampboston.org/2019-website/2019-sessions/2019-birds-of-a-feather-session-leader-information/

Speakers
avatar for Lisa deBettencourt

Lisa deBettencourt

Founder & CXO, Forge Harmonic, LLC
Lisa is a design executive and strategy consultant. She works with healthcare companies to discover, develop, and operationalize innovative ways to improve patient experience and outcomes amidst increasing regulatory demands, consumer expectations, and technological complexity... Read More →
avatar for Mary Jo Feeney

Mary Jo Feeney

Product Management Advisor, Humana
An experienced strategy consultant, technologist, and entrepreneur, Mary Jo currently serves as a Product Management Advisor at the Digital Health & Analytics Experience Center within Humana, a Fortune 57 healthcare company that serves the burgeoning Medicare population.


Saturday June 15, 2019 1:00pm - 1:45pm EDT
Room 3-101

1:00pm EDT

805 - Software and SaaS: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role or interest! The session will be led by a facilitator or attendee.

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 1:00 pm to 1:45 pm.

Read the discussion guide here:
http://productcampboston.org/2019-website/2019-sessions/2019-birds-of-a-feather-session-leader-information/

Speakers
avatar for Andy Rubinson

Andy Rubinson

Solution Management, SAP Ariba
Experience in Solution Marketing and Solution Management in SaaS software. Project Management, Content Strategy, and Content Management responsibilities. Also currently focused on introducing user enablement technology across our solutions.


Saturday June 15, 2019 1:00pm - 1:45pm EDT
Room 3-089

1:00pm EDT

811 - New Product Managers: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role or interest! The session will be led by a facilitator or attendee.

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 1:00 pm to 1:45 pm.

Read the discussion guide here:
http://productcampboston.org/2019-website/2019-sessions/2019-birds-of-a-feather-session-leader-information/

Speakers
SB

Sarela Bliman-Cohen

Product Management Consultant, SBC Consutling
Senior product and business expert with broad experience in product strategy, product/market fit and market analysis.


Saturday June 15, 2019 1:00pm - 1:45pm EDT
Room 2-048

1:00pm EDT

812 - VPs & Directors: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role or interest! The session will be led by a facilitator or attendee.

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 1:00 pm to 1:45 pm.

Read the discussion guide here:
http://productcampboston.org/2019-website/2019-sessions/2019-birds-of-a-feather-session-leader-information/

Speakers
NB

Neil Baron

Neil Baron is an internationally recognized expert on Product Marketing and Commercialization best practices. He runs the consulting firm Baron Strategic Partners. He has helped companies such as Experian, Dyn, Eagle Investment Systems, LoJack and other B2B organizations accelerate... Read More →


Saturday June 15, 2019 1:00pm - 1:45pm EDT
Room 3-076

1:00pm EDT

813 - Product Marketers: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role or interest! The session will be led by a facilitator or attendee.

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 1:00 pm to 1:45 pm.

Read the discussion guide here:
http://productcampboston.org/2019-website/2019-sessions/2019-birds-of-a-feather-session-leader-information/

Speakers
MM

Mike Moore

I'm a sales focused product marketer with a background in enterprise (B2B) software.


Saturday June 15, 2019 1:00pm - 1:45pm EDT
Room 3-086

1:00pm EDT

814 - UX/User Centered Design: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role or interest! The session will be led by a facilitator or attendee.

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 1:00 pm to 1:45 pm.

Read the discussion guide here:
http://productcampboston.org/2019-website/2019-sessions/2019-birds-of-a-feather-session-leader-information/

Saturday June 15, 2019 1:00pm - 1:45pm EDT
Room 3-087

1:00pm EDT

815 - Entrepreneurs & Start-ups: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role or interest! The session will be led by a facilitator or attendee.

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 1:00 pm to 1:45 pm.

Read the discussion guide here:
http://productcampboston.org/2019-website/2019-sessions/2019-birds-of-a-feather-session-leader-information/

Saturday June 15, 2019 1:00pm - 1:45pm EDT
Room 3-100

1:00pm EDT

823 - Agile Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role or interest! The session will be led by a facilitator or attendee.

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 1:00 pm to 1:45 pm.

Read the discussion guide here:
http://productcampboston.org/2019-website/2019-sessions/2019-birds-of-a-feather-session-leader-information/

Speakers
SG

Stewart Glass

Product Manager, Looking for Opportunities
An Engineer with a passion for the bigger picture, Stewart is a Senior Product Manager at Brightcove working with the internal platform and developer tools teams. With a degree in Software Engineering from McGill University and several years of feature development Stewart is keenly... Read More →
AA

Andrea Abernathy

Product Manager, Citrix
As Vice President of Product Management at iboss Andrea focuses on building the right products from the ground up to delight customers. Andrea is dedicated to ensuring the Voice of the Customer and the Market is reflected in product decisions. She has worked in hi-tech for over 20... Read More →


Saturday June 15, 2019 1:00pm - 1:45pm EDT
Room 3-092

1:00pm EDT

831 - IoT (Internet of Things): Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role or interest! The session will be led by a facilitator or attendee.

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 1:00 pm to 1:45 pm.

Read the discussion guide here:
http://productcampboston.org/2019-website/2019-sessions/2019-birds-of-a-feather-session-leader-information/

Speakers
avatar for Michelle Legere

Michelle Legere

Sr. Product Owner, Bullhorn
Michelle is a Product Manager and Agilista with 20+ years of experience in all roles in software development. During her career, she has worked for start-ups, small and mid-sized companies across verticals ranging from energy to finance to education. She loves to solve problems and... Read More →
avatar for Michael Milligan

Michael Milligan

Product & Solution Marketing, Limelight Networks
Michael Milligan is Senior Director of Product and Solution Marketing at Limelight Networks where he leads a team focused on solutions for content distribution, edge computing, and low-latency IoT data processing. He has also held numerous Product Management leadership roles with... Read More →


Saturday June 15, 2019 1:00pm - 1:45pm EDT
Room 3-098

2:00pm EDT

159 - Establishing a Strategic Customer Research Program: Driving An Organization's Decisions
Product teams have many different frameworks and methods for uncovering user insights that lead to innovative and transformative experiences: Jobs-to-be-Done, Personas and Scenarios, Empathy Interviews, and Ethnographic Field Studies, to name just a few.

In this talk, you will learn the approaches for establishing a user research program within your organization that will actively involve your stakeholders and drive business and product decisions. Christine Perfetti will share the approaches she has successfully used at organizations including Harvard Business School, Udemy, TuneIn, Curriculum Associates, Wistia, Penn Medicine, and many others!

Speakers
CP

Christine Perfetti

Founding Principal, Perfetti Media
Christine Perfetti is Founding Principal of Perfetti Media, a Product and UX strategy firm. For eight years, Christine Perfetti worked as Head of Product at User Interface Engineering, a leading Product and User Experience think tank. She then built and managed User Experience teams... Read More →


Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 3-076

2:00pm EDT

142 - Why Agile Falls Apart
So, agile is the thing, and everyone's doing it. So how come your scrum team feels like a chore, a disaster, and chaos all rolled into one? Come for an interactive session including troubleshooting from a veteran Certified Scrum Master (CSM) with over a decade in the trenches at companies large and small.

Speakers
avatar for Charis Loveland

Charis Loveland

Co-Founder, ML Assist
Charis Loveland has a decade and a half of experience in artificial intelligence, big data, new product introduction, file and hardware storage, and software development. She works as a product manager at Mozilla, co-founded a start-up in the machine learning space, works as an instructor... Read More →



Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 3-092

2:00pm EDT

103 - Product Marketing in an Agile Environment
As development cycles shrink from annual to weekly and even daily releases, how does that change the role of product marketing, product/feature launches, messaging, content creation, sales training, and cross-functional alignment?

Let's discuss your experiences - what's worked, what hasn't worked, and how to optimize product marketing in an agile environment.

Speakers
avatar for Steve Robins

Steve Robins

President, ProductCamp Boston
Steve Robins has worked at the intersection of product, marketing, customers, and sales to drive growth at both small and large B2B SaaS/software companies. Currently he is the senior director of product marketing at Building Engines which provides SaaS software for the commercial... Read More →


Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 2-048

2:00pm EDT

108 - 3 Shifts Impacting B2B Messaging and Content (and How We Can Address Them)
1. Data Democratization: Shifting from Sales Enablement to Buyer Enablement
2. Focus on Customer Experience: Shifting from the Funnel to the Flywheel
3. Shorter Development Cycles: Shifting from Waterfall to Agile and Continuous

These three shifts put more pressure on product marketers to:
- Provide high quality content to help buyers without relying solely on sales
- Ensure better consistency across marketing, sales, and support messaging
- Keep up with more frequent changes to product messaging and content.

In this session, I’ll present some process and tactical changes we can make to the way we maintain messaging and update content to deal with this new reality of product marketing.

Speakers
avatar for Jonathan Bracken

Jonathan Bracken

Co-founder and CEO, GrokSpark
Jonathan Bracken is currently Co-Founder/ CEO at GrokSpark. He has spent the past 13 years of his career in software marketing: First in Product Marketing, then as a Demand Gen and Inside Sales manager and then as a VP of Marketing. The companies he’s served during this time have... Read More →


Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 3-089

2:00pm EDT

131 - Your first 30-60-90 days as a PMM (Product Marketing Manager)
Common advice is to define the message of the product to the market and dont become a "content monkey". But how do you actually put this into practice? Let's discuss best practices & your experiences.

I recently switched from product management to product marketing and made a number of mistakes in my first 90 days. But, I found great mentors to guide me and recover from my mistakes. Hope this helps you avoid the same mistakes!

Speakers
avatar for Saikrishna Chavali

Saikrishna Chavali

Creating a new product category of Insider Threat Management in information security @ ObserveIT. Prior to this, created products to safeguard the web in application security at Veracode for 4 years and harness the power of web in digital search advertising for 3 years.


Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 3-100

2:00pm EDT

182 - Get the Price You Deserve for Your Products
Many b-to-b organizations improve their products but fail to increase price in sync with the greater value they provide to buyers. Organizations are often fearful that pricing for value will will cause disgruntled customers and a loss of business revenue. To move to a more value-based pricing approach and stop leaving money on the table, product managers must take three simple steps to configure and price offerings to better monetize their value.

Speakers
LS

Lisa Singer

Senior Research Director, Sirius Decisions
Lisa Singer is a Senior Research Director at SiriusDecisions, which provides best practice research for b-to-b product, marketing and sales leaders. Lisa Singer has over 20 years in product management and marketing having driven global software and equipment businesses, small and... Read More →


Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 3-097

2:00pm EDT

125 - Kano Modeling and Analysis: Delivering Products That Will Delight
Kano models and analysis can be a simple, versatile and powerful tool for a Product Manager. Yet, it is still a mystery to some or a mischaracterized activity by the faint of heart. In this no-fluff-just-stuff session, we will deconstruct the basics of Kano, look at some approaches to help Product team move fast, all from a practical point of view. Using a quick hands-on exercise, participants will get go-do takeaways that they can practice right away.

Speakers
avatar for KD Singh Arneja

KD Singh Arneja

Director, UX / Product Manager
KD Singh Arneja has been in the Agile landscape since 2006. While working with large and small companies, he has built delightful products that have been the culmination of Agile Product Management and Design Thinking, all while working in and building high EQ teams. He is also a... Read More →


Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 3-086

2:00pm EDT

128 - The Great Migration: What I learned transitioning 1000+ customers to our new API infrastructure
Do you have tech debt weighing you down? Do you have any monolithic projects that slow (maybe block?) feature development, drive tribal knowledge, or are a source of non-stop complaints from Engineering? Are these questions generic enough that it’s likely most people said “Yes!” to at least one of them? We sure did!

In this session I’ll go over challenges and lessons learned from a multi-year project which oversaw splitting up a monolithic service living behind a number of our public facing APIs. Our result? Over a thousand customers migrated onto a suite of services better catered for their use cases, engineering re-gained velocity, and a deep personal satisfaction in seeing a service developers hated finally get turned off.

Speakers
SG

Stewart Glass

Product Manager, Looking for Opportunities
An Engineer with a passion for the bigger picture, Stewart is a Senior Product Manager at Brightcove working with the internal platform and developer tools teams. With a degree in Software Engineering from McGill University and several years of feature development Stewart is keenly... Read More →


Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 3-094

2:00pm EDT

144 - Product Led Growth: What Every Product Leader Needs to Know and How to Get Started
For many of today’s fastest growing companies, product usage is leveraged as a driver for acquisition, expansion and retention. This capital-efficient business strategy is called Product Led Growth (PLG), and is rapidly gaining adoption in the market for a host of reasons. Contrary to popular belief, PLG is not limited to Marketing but rather a business strategy that serves across Marketing, Sales, and Customer Service. Learn how this strategy can influence the way you move the metrics for product success.

Topics Include:
• The Complete Definition of Product Led Growth
• Why Product Led Growth Matters
• Product Led Growth for Sales, Marketing, and Service
• What are Product Qualified Leads (PQLs)?
• Why Free Trials Are Dangerous
• User Feedback is Fuel for the Fire
• Getting Started is Easier Than You May Think

Speakers
MS

Michael Salerno

Growth Consultant, PLG Strategy Group
Michael is an entrepreneurial product executive with 15+ years of software product management and product development leadership at venture-backed start-ups and multinational public corporations with successful commercialization of innovative cloud, social and mobile technology products... Read More →


Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 2-078

2:00pm EDT

150 - Organize your design projects with Airtable
Airtable is an extremely flexible, collaborative spreadsheet... Let's call it 'Excel on steroids.' It can be used to manage tasks, timelines, people, content, and pretty much any data you can collect. On top of basic data management, it integrates forms, Kanban boards, and visualizations, just to name a few of its numerous integrations.

In this presentation, I'll demonstrate how Airtable is being used to track the design of Plogalong, a mobile app whose goal is to motivate regular people to clean up their environment. Plogalong is being built through all volunteer effort as a Code for Boston project, so the cost-effective yet flexible solution like Airtable was a perfect fit.

Speakers
avatar for Eva Kaniasty

Eva Kaniasty

CXO / UX Consultant, wills.com | Slipper Studios
Eva Kaniasty is the founder of a user experience consultancy providing UX strategy, research and interaction design. Her areas of interest include startups, education, healthcare, and design for sustainability. She received her Master in Human Factors from Bentley University, served... Read More →


Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 3-083

2:00pm EDT

175 - Product Leadership Skills
As a product manager, you need to get people to buy into your vision, you need to lead cross functional teams and engineering teams, you speak to executives at companies, and you serve as the SME for the rest of the organization. You are a leader in all aspects of the term. However, you must lead by influence versus formal authority. Learn key how to influence and drive the product through leadership skills.

Speakers
LL

Lynne Levy

Lynne spent 15+ years as a product leader and product director. She led teams in building multi million dollar products. She is a dynamic speaker who is also a coach. When product managers run into challenging leadership situations, they are known to 'channel their inner Lynne' to... Read More →


Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 2-150

2:00pm EDT

109 - How will today change your life?
Very soon, Product Camp will be over. And we would have learned some interesting things, met some interesting people, and generally had a great day.

But for many of us, Monday will bring 50+ emails to respond to, tickets to triage, teams to work with, customers to talk to. Nothing would change.

But some of us will use Product Camp to make some ever-lasting changes in our lives. Who from us will seize the moment, take bold action, and affect real change in their lives and careers? And who all will have left this conference maybe a little more informed, maybe a little more energized, but mostly without any decisions to make change?

I have been to many events that ended up being not very impactful, and some that changed me for life. It had something to do with the events themselves, but much more to do with how I showed up, what decisions I made, which people I met, and what actions I took afterwards. Come join me to learn:
How can you generate the time, courage and energy to drive these changes?
The three foundational habits you need to develop as a product manager that will be the basis of every other improvement you make in your career
The two support systems that will make sure that these changes are sustainable and long lasting

Speakers
SC

Shobhit Chugh

Product Manager, Google
Shobhit Chugh is passionate about building amazing technology products, learning and teaching. In his day job, he serves as the Product Manager at Google for Crashlytics, which is used by most mobile apps to track and fix crashes. Shobhit loves to learn, and believes the best way... Read More →


Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 3-101

2:00pm EDT

135 - Leveraging Your Power as a "Liberal Arts" Product Manager
Do Product Managers need a Computer Science degree? A background in design? An MBA? My stance is ABSOLUTELY NOT! My belief is that great PMs can succeed with any educational history (including no college education at all). But, with this in mind, I believe there's a special set of superpowers available to those that have a "liberal arts" background. Let's share our superpowers, learn some new ones, and proudly break the myth that a piece of paper makes the PM.

Speakers
avatar for Alexis Schuette

Alexis Schuette

Senior Product Manager, The Grommet
Alexis Schuette is currently a Senior Product Manager at The Grommet in Somerville, MA. She's previously held product management roles at NetProspex, Dun & Bradstreet, and Vistaprint. She firmly believes every PM should learn to play poker and should worry more about leveraging strengths... Read More →


Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 3-087

3:00pm EDT

136 - Getting Started with Inclusive Design
Inclusive design is becoming more critical as companies realize their potential markets are more diverse than ever. With 80 million Americans living with a disability, tech products designed and marketed for standardly-able tech users miss the majority of the tech market.

In addition to usability issues, much of tech marketing also presents unhelpful stereotypes of female and multicultural users in print and digital messaging.

While companies know not to default to limiting stereotypes, such as "pink tools for female customers," they often struggle with what inclusive design really means. Who, exactly, are we including? And how? And is design really enough, or do we need to be more inclusive in all product management functions, from R & D to marketing? (The answer is yes!)

In this workshop, we'll present a toolkit for inclusive product management:

1. How to design with the needs of diverse users in mind, including how to ensure diversity in customer discovery and user acceptance testing panels.

2. Ways in which common user experiences can accidentally exclude users.

3. How to create segmented B2C and B2B go-to-market plans that reach a diverse audience.

4. How to market products in ways that avoid stereotypes or create different messaging that divides rather than informs.

Speakers
avatar for Christina Inge

Christina Inge

Founder, thoughtlight
Christina Inge is the Founder of Thoughtlight, a digital agency based in Downtown Boston. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations... Read More →
MR

Marah Rosenberg

Project Manager, MarahRosenberg.com
Marah Rosenberg is an experienced project manager and has an extensive track record standing up PMOs to implement new technology solutions. She has also led significant change management and process engineering initiatives.


Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 3-092

3:00pm EDT

153 - Experience Maps: Essential tool in Product Innovation Strategies
As Product Managers, we may get ideas from many sources. While some are green-fields, most innovative ideas hide in plain sight, in existing products and services as new opportunities. These ideas and new product offerings are best surfaced and communicated by mapping experiences. Through experience maps such as Customer Journies, Mental Models, Spatial Maps, Service Blueprints, etc. we can design and align value, envision future experiences, turn pains into opportunities.

Join this session as we take a tour of various maps and see how these maps are essential to entire product discovery. We will review some best practices and consider practical solutions to some common challenges

Speakers
avatar for KD Singh Arneja

KD Singh Arneja

Director, UX / Product Manager
KD Singh Arneja has been in the Agile landscape since 2006. While working with large and small companies, he has built delightful products that have been the culmination of Agile Product Management and Design Thinking, all while working in and building high EQ teams. He is also a... Read More →


Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 3-086

3:00pm EDT

172 - How To Avoid Killing Each Other: A Product Manager and Engineer Pair Share What They've Learned Working Together
Sometimes, the product/engineering relationship can be fraught. Engineers and product managers may have different communication styles, may face different stressors, and may see different things when they look at the same issue. Power and gender dynamics are often in play.

But a product and engineering team that is collaborating well is a beautiful thing -- a many-eyed giant that can navigate cleanly, seeing both the forest and the trees.

How do you structure a product team to work together effectively under deadlines and pressure from other stakeholders? Do you have to learn to code to really understand what the engineer is talking about? Should you be a "shit umbrella" for your engineers? What if you are tired of getting splattered with shit?

We -- the head of product + lead engineer at a 20-person edtech startup -- will share what we've learned in the past three years of working together.

Speakers
EL

Eliza Lajoie

Eliza LaJoie is Head of Product at Mentor Collective.
ER

Eli Rose

Eli Rose is lead engineer. Mentor Collective (mentorcollective.org) is an edtech startup that partners with over 50 universities to bring scalable, meaningful and personalized mentorship to their students. It has been recognized by BostInno 50 on Fire, Forbes 30 Under 30 and the Golden... Read More →


Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 2-078

3:00pm EDT

113 - Product Marketing and the collaboration with Product Management
I have experience both in Product Marketing and Product Management so I understand the overall deliverables of each group. What I sometimes struggle with is how the 2 teams collaborate especially in remote situations. What should we collaborate on and what should each groups role be. The plan is to have a whiteboard discussion no slides and discover together the best practices.

Speakers
avatar for Martin Bakal

Martin Bakal

Product Marketing Director, OpenLegacy
Experienced Product Leader with a passion for understanding user needs and translating them into products and collateral. Ability to translate technical features into simple to read content for internal and external stakeholders. Knowledgeable both in technology and marketing with... Read More →


Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 3-076

3:00pm EDT

141 - Getting Your Product Noticed: The Experts Guide to Launches & Visibility
You've gone to all that trouble to create the best product ever - now it's time to release it into the wild and see if it flies. Learn top tips and tricks for getting visibility for your new product. Bobbie Carlton has helped to launch more products than likely anyone in the world through her decade-long tenure as the head of Mass Innovation Nights, to say nothing of her more than 30 years in tech PR and Marketing. She'll share insider PR secrets, a list of free showcases and award opportunities, and walk you through a case study in "crowdpromoting" a strategy of community building where everyone benefits.

Speakers
BC

Bobbie Carlton

Bobbie Carlton is a parallel entrepreneur, founding a PR & Marketing, Mass Innovation Nights and Innovation Women. Innovation Nights has helped to launch more than 1200 new products which have received more than $3 billion in funding. Every month, her "crowdpromoting" system drives... Read More →


Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 3-097

3:00pm EDT

168 - Building a Weather-Proof Framework: How to Survive the Product Launch Storm in a New Market
The go-to-market strategy needs to be a synced motion across the business from product marketing to engineering and beyond – and even more so when entering a new market. Shifting the core strategy adds a new layer of uncertainty and risk in the launch process. In this session, we will focus on all the things that might go wrong (it’s not as bad as it sounds). The goal of this session is to: brainstorm the potential blockers that would impact a product launch, determine areas that require the biggest lift when entering a new market, and identify solutions to mitigate risk.

Speakers
NG

Natalia Godyla

Natalia Godyla is an award-winning B2B product marketer, who absolutely loves what she does. Her background is in product marketing and management with a focus on cyber and IT.


Saturday June 15, 2019 3:00pm - 3:45pm EDT
Porter Cafe

3:00pm EDT

115 - Product Managing "Thought-ware"? Yup.
Ever have to "product manage" something that wasn't actually a product? wasn't code, or a SaaS platform, or on app? But was services, "thought ware", and frameworks. Come engage in a discussion and presentation on that topic, the benefits and pitfalls, and what computes and what doesn't. Come with questions and ideas!

Speakers
avatar for Chris Aulbach

Chris Aulbach

Portfolio Partner, Cognizant
Accomplished long-time "product guy" with nearly 20 years of experience across both early stage VC-backed companies and global public corporations. Currently serving at a Fortune 200 as part of a Corporate Strategy team, I push every day to infuse product thinking and best practices... Read More →


Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 3-083

3:00pm EDT

161 - Why Your Product Roadmaps Should Mirror a Customer Org Chart
When people ask, "What's on the roadmap?" they want more than just features and dates. They want answers to the WHAT and WHY questions. Learn how easy it is to get everyone on board and answer questions they never thought to ask when you structure your roadmaps like a customer org chart.

Speakers
avatar for John Mansour

John Mansour

Managing Partner, Proficientz
John Mansour is the founder and managing partner of Proficientz, Inc., a training firm founded in 2001 that specializes in Product Management, Product Marketing and Sales Enablement for B2B and B2B2C organizations. John has worked with organizations that span high technology, business... Read More →


Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 3-089

3:00pm EDT

177 - Team-Based Innovation: A Collaborative Approach to Product Visioning
Defining a long term vision for your product can be an exercise in frustration. For starters, it can be difficult to get cross-functional teams and stakeholders to align on a single direction even for the short term — even when you’re 100% certain that your current product vision is nowhere near meeting your users’ needs.

In this presentation, you will learn a collaborative, team-based approach to map out a long-term vision for your organization. The process unites teams behind one product vision and gives you a product roadmap that will guide the Product and UX team’s decisions and priorities.

We will walk you through each step of the visioning process, from planning and research to creating concrete deliverables to inform your product vision. We’ll share insights into the best visioning methods and tried-and-true methodologies for prioritizing opportunities for your product. And we’ll teach you how to run your own product visioning workshop — one that’s guaranteed to result in a 3-5 year vision.

This approach has been used by many high-performing teams, including Harvard Business Publishing, TuneIn, and Curriculum Associates.

Speakers
CP

Christine Perfetti

Founding Principal, Perfetti Media
Christine Perfetti is Founding Principal of Perfetti Media, a Product and UX strategy firm. For eight years, Christine Perfetti worked as Head of Product at User Interface Engineering, a leading Product and User Experience think tank. She then built and managed User Experience teams... Read More →


Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 2-150

3:00pm EDT

701 - Ask Me Anything with Bruce McCarthy & C. Todd Lombardo
Ask me anything with the product roadmap experts, and authors of the acclaimed book, Product Roadmaps Relaunched.

Speakers
CT

C. Todd Lombardo

Chief Design Strategist, Fresh Tilled Soil
avatar for Bruce McCarthy

Bruce McCarthy

Founder, Product Culture
Bruce McCarthy is a serial entrepreneur, author, organizer, and speaker at product, UX, and innovation events around the world. He helps growing organizations achieve their product visions through workshops, mentoring, and team coaching. Bruce's co-wrote Product Roadmapping Relaunched... Read More →


Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 3-094

3:00pm EDT

107 - It’s not easy starting new: career transitioning to Product, starting strong, and being successful.
How we came out of non-Product fields, landed the Product Manager jobs we wanted, and learned how to be successful - and now we’re planning to share our stories and tips with you! A story in 3 acts.

How do you land the job? Do you feel like you’ll never land a Product Manager job? Why does everyone ask for PM experience for a first PM job? You’re not alone! We used to feel that way too… until we crafted our Product Manager story. In this section you’ll learn to...
- Understand the key Product competencies
- Map your experience to key Product competencies
- Craft your PM story (especially if you’ve never been one)

What do I do on day 1? Great! You’re a Product Manager in title and it’s day 1, what do you now? Come hear what worked for us. In this section you’ll learn to...
- Deliver value right away
- Confidently leverage your existing skills
- Build your network
- Identify the knowledge gaps and fill them
- Learn the jargon
- Build a 1 week, 30 day, and 90 day plan

How can you be successful in your job? Now you know the basics, but how can you really add value and take your product to the next level? In this section you’ll learn to...
- Add value as a product manager vs. project manager
- Trust the experts (technical, design, analytics, etc.) and develop a “gut check”
- Ask the right questions
- Develop hypotheses and advocate for resources to pursue them
- Learn from not-on-the-job training

Speakers
avatar for Sam Feldman

Sam Feldman

Sr. Product Manager, TripAdvisor
Currently a Sr Product Manager on TripAdvisor, Hotels, Sam previously worked in Product Marketing (Trello/Atlassian), Business Development and Customer Success (Skyword), Account Management (Google), but not Product which makes him weird. He’s now working with Engineering, Design... Read More →
avatar for Lindsay Levy

Lindsay Levy

Product Manager, TripAdvisor
As a Product Manager at TripAdvisor, Lindsay is working to make your next trip unforgettable by helping you to discover the best place to stay. She loves solving user problems by nerding out with data - currently working closely with data scientists, engineering, and analytics to... Read More →


Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 2-048

3:00pm EDT

133 - How Playing Poker Can Make You a Better Product Manager
Wikipedia defines poker as "a family of card games that combines gambling, strategy, and skill." Sound familiar at all? After years of playing poker and working in product management roles, I firmly believe the skills used in the game can elevate your skills in the workplace as well. You don't need to be a poker buff to attend this session! We might use some jargon, but we'll make sure definitions are available so everyone can follow along and learn.

Speakers
avatar for Alexis Schuette

Alexis Schuette

Senior Product Manager, The Grommet
Alexis Schuette is currently a Senior Product Manager at The Grommet in Somerville, MA. She's previously held product management roles at NetProspex, Dun & Bradstreet, and Vistaprint. She firmly believes every PM should learn to play poker and should worry more about leveraging strengths... Read More →


Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 3-100

3:00pm EDT

147 - A-B Testing 101 - Learning About Your Customers Through Experiments
What is "A-B Testing" and how should I be doing it? How can I validate some of the hypotheses and/or product enhancements I have in mind?

By the end of this session, you should have a few principles to get you started in split-testing, what tools you should use, how to understand the data, as well as why you should be doing it more.

Speakers
avatar for Anthony Rindone

Anthony Rindone

Director, A-B Testing & Optimization, EnergySage
When not overly-caffeinated and talking product strategy, I am an active yogi, snowboarder, and surfer. Also a cheesecake enthusiast.


Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 3-101

3:00pm EDT

165 - Landing your first or second product management role!
Whether you are looking for your first product management role, or landing the next role in your career, this session will provide you with knowledge, tools and techniques to succeed. Find where employers are looking for PMs and how to optimize those opportunities. We will cover taking the next step up in your career. We will review interview strategies, promotion-worthy efforts, and communication hacking.

Speakers

Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 3-098

3:00pm EDT

181 - What skills do I need to really succeed as a PM?
280 Group recently published the most comprehensive report ever produced on what skills PMs possess and need to improve upon to accelerate their career. The report is based on over 1,650 responses that measured skills across 15 dimensions and how they correlate to experience, job title, training, product process, industry, region, and other factors.

In this session, you’ll learn about the six key findings from the report and how to apply these findings to your own PM skills and your team’s PM skills. You’ll learn what strengths are needed most to accelerate your career, the impacts of training and process on skill sets, and what’s really needed to set you apart from the pack. We’ll provide a link to the assessment so you can take it yourself to see how you match up against the Benchmark data.

Speakers
avatar for Mira Wooten

Mira Wooten

Director of Solutions, 280 Group
Mira (she introduces herself as half of a Mira-cle) is your 280 Group concierge. She helps clients navigate our training and consulting solutions and oversees our contingent search recruiting practice. As a certified life and systems coach, Mira is great at listening – not just... Read More →


Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 3-087

3:00pm EDT

120 - The Rise of the Growth PM - CANCELED
Speaker is out sick today.  Session will be replaced by another.

Was 3-094.  Now replaced with Ask Me Anything with Bruce McCarthy & C. Todd Lombardo

Over the last few years, the Growth Product Manager has become a staple in innovative product organizations across the globe. But the role is still largely misunderstood and varies in scope from one company to the next. During this session you'll learn what a Growth PM is, why the role exists, and how a Growth PM can add value to your team.

Speakers
avatar for Eric Keating

Eric Keating

VP Marketing, Appcues
Eric Keating is a go-to-market leader for growing B2B SaaS businesses, with a passion for fostering awesome teams and helping people succeed. Currently, Eric heads up Marketing at Appcues, where he's focused on helping product, growth, and marketing leaders optimize the in-product... Read More →


Saturday June 15, 2019 3:00pm - 3:45pm EDT
TBA
  Z - CANCELED, CANCELED

4:00pm EDT

Closing Session
Final thoughts, next steps, sponsor raffle drawings, and feedback drawings.

Saturday June 15, 2019 4:00pm - 4:15pm EDT
Room 2-150
  0 - General

4:15pm EDT

Your general feedback about ProductCamp
Please share your feedback about the day! Thannks

Saturday June 15, 2019 4:15pm - 4:15pm EDT
NA
  0 - General

4:30pm EDT

After-Party at the Shaking Crab
Share your newfound wisdom, aha moments and more with old-time and new colleagues at the after-party at the Shaking Crab, on the first floor of 1815 Mass. Ave.

Saturday June 15, 2019 4:30pm - 6:30pm EDT
Shaking Crab

8:00pm EDT

122 - The Human Side of Data for Product Thinking (CANCELED)
Speaker unable to attend so this session has been canceled.

Formerly scheduled for 3-3;45 pm in Room 2-048, track 2, all levels, presentation

We as product managers leverage "data" (data science, AI, ML…) to make decisions, enhance our products, and influence others yet data is imperfect just like humans. Stop! Don't throw the data out with the bath water. But, also don't blindly go with instinct.

We will cover how we can: 1) understand and manage uncertainty; 2) identify and eliminate biases; and 3) shift people from gut-based decisions to data-informed decisions. However, I would love to have an interactive conversation here so please come with your experiences, ideas, and questions to share and be part of the conversation.

Speakers
DM

Dave Mathias

This speaker is unable to attend and will not be leading a session.Dave combines his passions around data, experience, and community to make impact. He co-founded Beyond the Data where they help clients change and sustain data culture and enhance data literacy backed by behavioral... Read More →


Saturday June 15, 2019 8:00pm - 8:00pm EDT
TBA

8:00pm EDT

143 - How To Not Make Your Product The Homer Simpson Car (Canceled)
Was 10:45-11:30 AM in room 3-083, track 4, Advanced

Who drives your product's strategy? Is the team building its product features because of one or two voices, or were features chosen as the best of multiple options and decided by data, evidence, and logic? For most companies, it's mostly the former.

In this session, we will try to look at when and why to make product strategy less about the stakeholders/partners/customers pitching the opportunities and more about the justification of the best roadmap options through data.

Speakers
MA

Matt Anderson

Senior Product Manager at AvidXchange for NetSuite-based payment solutions


Saturday June 15, 2019 8:00pm - 8:00pm EDT
TBA