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Saturday, June 15 • 10:45am - 11:30am
183 - How to Select and Win with New Product Features

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Many product teams – especially those working on software-as-a-service offerings – spend much of their time and energy enhancing existing products. However, features often fail to meet their expected commercial goals, resulting in wasted resources and lost opportunities. During this session, we will review an approach for selecting enhancements as well as optimizing customer engagement to ensure the value of enhancements are fully realized post-launch


Lisa Singer

Senior Research Director, Sirius Decisions
Lisa Singer is a Senior Research Director at SiriusDecisions, which provides best practice research for b-to-b product, marketing and sales leaders. Lisa Singer has over 20 years in product management and marketing having driven global software and equipment businesses, small and... Read More →

Saturday June 15, 2019 10:45am - 11:30am EDT
Room 3-076