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Saturday, June 15 • 2:00pm - 2:45pm
182 - Get the Price You Deserve for Your Products

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Many b-to-b organizations improve their products but fail to increase price in sync with the greater value they provide to buyers. Organizations are often fearful that pricing for value will will cause disgruntled customers and a loss of business revenue. To move to a more value-based pricing approach and stop leaving money on the table, product managers must take three simple steps to configure and price offerings to better monetize their value.


Lisa Singer

Senior Research Director, Sirius Decisions
Lisa Singer is a Senior Research Director at SiriusDecisions, which provides best practice research for b-to-b product, marketing and sales leaders. Lisa Singer has over 20 years in product management and marketing having driven global software and equipment businesses, small and... Read More →

Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 3-097