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Saturday, June 15 • 3:00pm - 3:45pm
177 - Team-Based Innovation: A Collaborative Approach to Product Visioning

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Defining a long term vision for your product can be an exercise in frustration. For starters, it can be difficult to get cross-functional teams and stakeholders to align on a single direction even for the short term — even when you’re 100% certain that your current product vision is nowhere near meeting your users’ needs.

In this presentation, you will learn a collaborative, team-based approach to map out a long-term vision for your organization. The process unites teams behind one product vision and gives you a product roadmap that will guide the Product and UX team’s decisions and priorities.

We will walk you through each step of the visioning process, from planning and research to creating concrete deliverables to inform your product vision. We’ll share insights into the best visioning methods and tried-and-true methodologies for prioritizing opportunities for your product. And we’ll teach you how to run your own product visioning workshop — one that’s guaranteed to result in a 3-5 year vision.

This approach has been used by many high-performing teams, including Harvard Business Publishing, TuneIn, and Curriculum Associates.


Christine Perfetti

Founding Principal, Perfetti Media
Christine Perfetti is Founding Principal of Perfetti Media, a Product and UX strategy firm. For eight years, Christine Perfetti worked as Head of Product at User Interface Engineering, a leading Product and User Experience think tank. She then built and managed User Experience teams... Read More →

Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 2-150