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Saturday, June 15 • 10:45am - 11:30am
176 - How Jobs To Be Done Theory Can Help Your Products Succeed

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Most products fail to meet expectations. Sometimes, there is poor product-market fit. In other cases, the product features miss the mark. This does not have to be the case.

The Jobs to Be Done (JTBD) provides a framework to increase the chances that your product will succeed. JTBD enables you to make better decisions about your products by providing a deep understanding of what customers want to achieve. In other words, what jobs they need to get done.

In this session we will:
• Introduce the Jobs to Be Done theory
• Apply this theory to your product and services
• Highlight a case study of how one company used the theory to transform its
• Discuss approaches for successful application of the JTBD theory


Neil Baron

Neil Baron is an internationally recognized expert on Product Marketing and Commercialization best practices. He runs the consulting firm Baron Strategic Partners. He has helped companies such as Experian, Dyn, Eagle Investment Systems, LoJack and other B2B organizations accelerate... Read More →

Saturday June 15, 2019 10:45am - 11:30am EDT
Room 2-048