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Saturday, June 15 • 11:45am - 12:30pm
174 - True story: How to use customer stories to differentiate, sell “the unsellable product,” and get acquired for $357 Million

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It was supposed to be a promotion, but it didn’t feel that way.

“This NLP / AI product is our future. We’ve invested $10 million but can’t sell it. Figure out what’s wrong, fix it, and sell a lot. This year. Good luck.”


And with that I was in charge of a product I barely understood, in a market I barely knew, with a timeline that seemed impossible.

Despite that, and many other obstacles, within 1 year we turned the product around, generated marquis clients like the Mayo Clinic, and harnessed that momentum to help sell the company for $357 million.

How did we do that? And do the same for 3 other companies? Come enjoy the tales, and walk away with practical tools and advice YOU can use to do the same.


Steve Rankel

Steve Rankel is a customer voice expert, gifted at capturing and using customer stories to sell even “the unsellable.”

Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 2-048