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Saturday, June 15 • 3:00pm - 3:45pm
168 - Building a Weather-Proof Framework: How to Survive the Product Launch Storm in a New Market

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The go-to-market strategy needs to be a synced motion across the business from product marketing to engineering and beyond – and even more so when entering a new market. Shifting the core strategy adds a new layer of uncertainty and risk in the launch process. In this session, we will focus on all the things that might go wrong (it’s not as bad as it sounds). The goal of this session is to: brainstorm the potential blockers that would impact a product launch, determine areas that require the biggest lift when entering a new market, and identify solutions to mitigate risk.


Natalia Godyla

Natalia Godyla is an award-winning B2B product marketer, who absolutely loves what she does. Her background is in product marketing and management with a focus on cyber and IT.

Saturday June 15, 2019 3:00pm - 3:45pm EDT
Porter Cafe