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Saturday, June 15 • 10:45am - 11:30am
163 - Customer Centric Product Management - How To Be Awesome

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Every product management organization wants to be customer-centric - but how customer-centric are you really, and how do you really excel at customer-centricity? In this session, we'll start by helping you score your own approach to product management against leaders in customer-centricity. Then we'll teach you about a variety of clever, battle-tested, and often low cost strategies that are used by winning companies to bring the customer deeply and continuously into the product development process. Drawing on learning from companies like Bose, Samsung, Uber and others, we'll give you ideas and an approach that you can adopt in your own company, whether you're an army of one without a penny to spare, or a global mega-firm with cash to burn. You'll learn about about common pitfalls and traps - like focusing on the solution instead of the customer's problem - and how to avoid them. You'll learn about customer empathy and how to create it. And how to get your colleagues - in sales, engineering, and across the organization - to be part of a more customer-centric approach to product management.


Mitch Solomon

Mitch started his career as a product manager at Motorola for advanced online gaming technologies, and went on to become a leader in the field of market research as the CEO of VDC Research (www.vdcresearch.com) and ThirdSlice Research. He has worked closely with leading B2B tech companies... Read More →

Saturday June 15, 2019 10:45am - 11:30am EDT
Room 2-078