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Saturday, June 15 • 3:00pm - 3:45pm
153 - Experience Maps: Essential tool in Product Innovation Strategies

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As Product Managers, we may get ideas from many sources. While some are green-fields, most innovative ideas hide in plain sight, in existing products and services as new opportunities. These ideas and new product offerings are best surfaced and communicated by mapping experiences. Through experience maps such as Customer Journies, Mental Models, Spatial Maps, Service Blueprints, etc. we can design and align value, envision future experiences, turn pains into opportunities.

Join this session as we take a tour of various maps and see how these maps are essential to entire product discovery. We will review some best practices and consider practical solutions to some common challenges

avatar for KD Singh Arneja

KD Singh Arneja

Senior Director, User Experience, Clarivate-DRG
KD Singh Arneja has been in the Agile landscape since 2006. While working with large and small companies, he has built delightful products that have been the culmination of Agile Product Management and Design Thinking, all while working in and building high EQ teams. He is also a... Read More →

Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 3-086