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Saturday, June 15 • 3:00pm - 3:45pm
147 - A-B Testing 101 - Learning About Your Customers Through Experiments

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What is "A-B Testing" and how should I be doing it? How can I validate some of the hypotheses and/or product enhancements I have in mind?

By the end of this session, you should have a few principles to get you started in split-testing, what tools you should use, how to understand the data, as well as why you should be doing it more.

avatar for Anthony Rindone

Anthony Rindone

Director, A-B Testing & Optimization, EnergySage
When not overly-caffeinated and talking product strategy, I am an active yogi, snowboarder, and surfer. Also a cheesecake enthusiast.

Saturday June 15, 2019 3:00pm - 3:45pm EDT
Room 3-101