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Saturday, June 15 • 2:00pm - 2:45pm
144 - Product Led Growth: What Every Product Leader Needs to Know and How to Get Started

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For many of today’s fastest growing companies, product usage is leveraged as a driver for acquisition, expansion and retention. This capital-efficient business strategy is called Product Led Growth (PLG), and is rapidly gaining adoption in the market for a host of reasons. Contrary to popular belief, PLG is not limited to Marketing but rather a business strategy that serves across Marketing, Sales, and Customer Service. Learn how this strategy can influence the way you move the metrics for product success.

Topics Include:
• The Complete Definition of Product Led Growth
• Why Product Led Growth Matters
• Product Led Growth for Sales, Marketing, and Service
• What are Product Qualified Leads (PQLs)?
• Why Free Trials Are Dangerous
• User Feedback is Fuel for the Fire
• Getting Started is Easier Than You May Think


Michael Salerno

Growth Consultant, PLG Strategy Group
Michael is an entrepreneurial product executive with 15+ years of software product management and product development leadership at venture-backed start-ups and multinational public corporations with successful commercialization of innovative cloud, social and mobile technology products... Read More →

Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 2-078