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Saturday, June 15 • 10:45am - 11:30am
124 - The survey’s in: B2B buyers don’t trust what we say about our products. Let’s change that.

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Vendor websites and collateral are among the highest used materials during a buying cycle, but they’re also the least trusted according to a recent survey of B2B buyers conducted by TrustRadius. In other words, buyers aren’t buying our BS messaging (even when it’s not BS to us).

But the data also shows this isn’t true of all vendors nor everything vendors provide:
- Vendors who were more open, honest, and authentic were more trusted and influential
- Buyers trust their own eyes with all vendors through demos, free trials, and their own prior experience with the product

In this session, I’ll present specific ways we can be more open and authentic in our messaging and discuss how we can provide more product proof on our websites and in our collateral to help buyers trust what we say about our products.

avatar for Tim Hinds

Tim Hinds

Head of Product & Marketing, GrokSpark
Tim Hinds is the Head of Product & Marketing at GrokSpark and writes about B2B tech product marketing on the https://productmarketing.management blog. He has spent the past 9 years working in product marketing for technical audiences at high growth B2B software companies and has overseen... Read More →

Saturday June 15, 2019 10:45am - 11:30am EDT
Room 3-094