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Saturday, June 15 • 11:45am - 12:30pm
114 - Business Requirements – The Problem is the Problem!

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When your business requirements start with a customer problem, your odds of missing the mark go way up. Join me for a fun game show style session where I’ll give you a real-world customer problem and you guess the customer’s business goal. You’ll see how the conversation completely changes and learn an easier approach for writing business requirements.

avatar for John Mansour

John Mansour

Managing Partner, Proficientz
John Mansour is the founder and managing partner of Proficientz, Inc., a training firm founded in 2001 that specializes in Product Management, Product Marketing and Sales Enablement for B2B and B2B2C organizations. John has worked with organizations that span high technology, business... Read More →

Saturday June 15, 2019 11:45am - 12:30pm EDT
Room 3-092