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Saturday, June 15 • 10:45am - 11:30am
111 - But first, data

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Are you building the right products? Who is your audience? What are your goals? Are you making the right decision? Where should you focus your time and teams energy?

As product managers, we have to make a lot of decisions in order to build successful products and that is no easy task. Intuition and vision alone won’t get us to where we need to be. This presentation is for anyone interested in best practices, tips and tricks for using data to continuously build a successful e-commerce experience that customers love.


Vanessa Roche

Associate Director of Digital Product, EF Education First
I’m an Associate Director of Digital Product with a data driven approach to improving the customer experience and maximizing company success. I have 8+ years in web strategy, analytics, digital marketing, AB testing and in scrum and agile practices.

Saturday June 15, 2019 10:45am - 11:30am EDT
Room 3-087