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Saturday, June 15 • 2:00pm - 2:45pm
108 - 3 Shifts Impacting B2B Messaging and Content (and How We Can Address Them)

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1. Data Democratization: Shifting from Sales Enablement to Buyer Enablement
2. Focus on Customer Experience: Shifting from the Funnel to the Flywheel
3. Shorter Development Cycles: Shifting from Waterfall to Agile and Continuous

These three shifts put more pressure on product marketers to:
- Provide high quality content to help buyers without relying solely on sales
- Ensure better consistency across marketing, sales, and support messaging
- Keep up with more frequent changes to product messaging and content.

In this session, I’ll present some process and tactical changes we can make to the way we maintain messaging and update content to deal with this new reality of product marketing.

Speakers
avatar for Jonathan Bracken

Jonathan Bracken

Co-founder and CEO, GrokSpark
Jonathan Bracken is currently Co-Founder/ CEO at GrokSpark. He has spent the past 13 years of his career in software marketing: First in Product Marketing, then as a Demand Gen and Inside Sales manager and then as a VP of Marketing. The companies he’s served during this time have... Read More →


Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 3-089