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Saturday, June 15 • 2:00pm - 2:45pm
103 - Product Marketing in an Agile Environment

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As development cycles shrink from annual to weekly and even daily releases, how does that change the role of product marketing, product/feature launches, messaging, content creation, sales training, and cross-functional alignment?

Let's discuss your experiences - what's worked, what hasn't worked, and how to optimize product marketing in an agile environment.

avatar for Steve Robins

Steve Robins

President, ProductCamp Boston
Steve Robins has worked at the intersection of product, marketing, customers, and sales to drive growth at both small and large B2B SaaS/software companies. Currently he is the senior director of product marketing at Building Engines which provides SaaS software for the commercial... Read More →

Saturday June 15, 2019 2:00pm - 2:45pm EDT
Room 2-048